Google is the king of search on the internet. Your content cannot get discovered online unless it is well indexed by search engines. Every element of your website is an opportunity to get indexed and rank higher in search engines like Google.
SEO (Search Engine Optimization) is the process of improving your website’s visibility and relevance in search engines like Google. SEO can help you drive more organic traffic, leads, and sales to your website. But how can you rank higher in search engines in 2023? Here are five best practices to follow:
1. Match your content with search intent
Search intent is the goal or purpose behind a user’s search query. It can be informational, navigational, transactional, or commercial. You need to understand what your target audience is looking for and create content that matches their intent. For example, if someone searches for “how to make a protein shake”, they are looking for a step-by-step guide, not a product page. To rank well for this query, you should create a blog post that provides a clear and detailed answer.
2. Optimize your title tags and meta descriptions
Your title tags and meta descriptions are the snippets of text that appear in the search results. They act as your virtual shop front and entice users to click on your website. You should optimize them for your target keywords, but also make them catchy and compelling. For example, instead of using a generic title like “Best Eye Creams”, you could use something like “10 Best Eye Creams for Dark Circles and Wrinkles in 2023”.
3. Improve your site speed and user experience
Your site speed and user experience are important factors that affect your SEO rankings. Google wants to provide the best results for its users, and that means fast and user-friendly websites. You should aim to make your site load in less than 3 seconds and provide a smooth and intuitive navigation. You can use tools like Google PageSpeed Insights or Semrush Website Checker to check your site speed and performance issues.
4. Create linkable assets and get more backlinks
Linkable assets are pieces of content that attract and earn links from other websites. Links are like votes of confidence that signal your authority and trustworthiness to Google. The more quality links you have, the higher your SEO rankings will be. To create linkable assets, you should focus on providing value, originality, and relevance to your audience. Some examples of linkable assets are infographics, case studies, guides, surveys, and tools.
5. Target topics with search traffic potential
One of the biggest mistakes you can make in SEO is to create content that no one is searching for. You need to find topics that have a high demand and low competition in your niche. These are the topics that have the potential to drive more traffic to your website. You can use tools like Ahrefs or Semrush to find these topics. They will show you the monthly search volume, keyword difficulty, and related keywords for any topic you enter.